Do advertisements influence children? Well, let’s look at some statements. “Children under 8 are especially targeted as they lack many cognitive skills”. Children are targeted as they are very influential in parental decisions and they seem to want anything the deem “worthy” for them to have. This way parents lose more money, kids get what they saw but not necessarily what they were expecting. Food is a prime suspect for advertisement. Children seem to like whatever they think looks good and so they will constantly nag the parent or guardian and make them purchase the item that is being advertised. Then that same item turns out to be very unhealthy and will cause problems for the children. Advertisement doesn’t really bother me when it comes to toys or non-edible items. Although I do believe that the approach non-edible item advertisers take isn’t the most interesting or the most eye catching. But I won’t concern myself with that instead I will concern myself in the edible side of the spectrum. Now with all that being said I think there is a better question I can ask and at the end of my self debate I will decide on my opinion. I already have a clear picture of what my decision is but I would like to prove my self correct for egotistical reasons.
Anyways, the real question is,
Do food advertisers influence child obesity?
Now that is a more straight forward and slightly more eye catching question I can debate with myself.
So, time to prove myself correct.
Child obesity is largely caused by unhealthy food consumption but do advertisers have a part in this? Now normally the reason I would initially think of that would cause children to want to eat food from McDonald’s would be that they way their food is advertised. They normally use a popular figure that would be current and most likely made up. They would most likely use a famous character from a movie that children watch and enjoy, and then use that to promote their food. Now the problem with with this would be how much money McDonald’s has. They have a lot of money to waste on rights to a character. If a healthy place like Subway wants to buy rights to a famous well known fictional movie they would offer a specific amount of money. But if McDonalds’s decides it wants to buy the rights to that same movie, they would offer even more money. Obviously for business reasons the movie owners would take the McDonald’s deal because McDonald’s offers more money. Then McDonald’s promotes their food with the movie characters they choose because they bought the rights to that movie. Then when a child watches the advertisement in which the movie cast is in, they would instantly want a toy of that character which comes with a specific order. That way McDonald’s earns more money and they child starts to eat unhealthy. Then when the movie which they use no longer is relevant a new movie a trailer and there go major food companies trying to buy the rights to use the movie’s cast to promote their food. But of course McDonald’s take the rights and the process repeats all over again. So yes. I do believe advertisements affect children obesity. Drop the mic.